Barry Diller, chairman and chief executive officer of IAC/InterActiveCorp, met recently with other media executives .at the Fortune Brainstorm conference in Pasadena, California.
His, and the other's comments, are an interesting blend of frustration about free Web content and the (happy?) lament that they predict free content may dissolve away.
Anyone who has started a website business knows there are a couple of business models: free use and nothing else. So far it's been the only way to get the eyeballs: the content must be free, particularly on new sites like San Diego's open house site www.openhousegenie.com. In our case, the ad cost of $10 is to provide the revenue.
But this article about Diller et al opens up the idea that a site providing a wealth of service can be partially subscribed, partially free. A lot like the Wall Street Journal, I suppose.
OpenHouseGenie.com will be free for any user who wants to read our articles and of course find San Diego open houses. Check out the article though.
http://tinyurl.com/ngrnko
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